CCPC Christmas Shopping Research 2025
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos B&A to conduct research into consumer behaviours and intentions relating to shopping during the 2025 Christmas period.
The report was carried out in October 2025 and based on 1,012 interviews, conducted among a representative sample of the Irish population.
Key findings include:
- Almost two thirds (63%) received at least one gift voucher last Christmas
- Almost 1 in 4 (22%) of those have not yet used them
- Consumers expect to spend about the same as last year – €1,163 this Christmas vs €1,177 in 2024, a decrease of €14
- 45-54 age group expected to spend the most – €1,465 on average
- Consumers in social class ABC1 expect to spend €1,360, while those in C2DE expect to spend €1,056
- 32% of Dubliners plan to spend more this Christmas than last, versus 23% outside Dublin
- Big differences in average expected spend between households with children (€1,601) and those without children (€995)
Attachments:
CCPC Christmas Shopping Research 2025
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